valuejunction was able to auction the captive power plant within 3 months thus monetizing the idle captive power plant for Usha Martin Group achieving a price of Rs 66.51 Lakhs.Download PDF (394 KB)
Geography: Jamshedpur, India
Client: Usha Martin Group
Challenge:To achieve a price- point higher than already achieved by client
Solution:Selling the equipment as re-usable assets in a two-stage auction
Results: The plant was sold at a price 10.85% higher than the market price
Usha Martin Group is a USD 1 billion conglomerate with a global presence and has set new standards in the manufacture of wire rods, bright bars, steel wires, specialty wires, wire ropes, strand, conveyor cord, wire drawing and cable machinery. Usha Martin is the only company globally having an integrated model on the upstream, beginning with iron ore and coal mining, power generation and going down to deep sea oil and gas exploration, providing anchoring and mooring solutions.
The idle asset under sale:
valuejunction received a mandate from Usha Martin Group in September 14 to sell their 3.25 MW Captive Power Plant at Jamshedpur.
The Business Challenge:
The Solution & Strategy
Results & Achievements: